Smart PR that cuts through the noise

One of the Top 50 Independent PR Practitioners in the UK

Collage of photos featuring 2025 winners of the "Independent Impact 50" awards.

We’re proud to be ranked as one of the Top 50 Most Impactful and Influential Independent PR Practitioners in the UK. 

The Impact 50 showcases independent practitioners of “disproportionate client impact, industry contribution and commitment to raising professional standards”. The awards are backed by the Chartered Institute of Public Relations and the Public Relations and Communications Association. 

The Independent Impact 50 was developed by Rod Cartwright, principal at Rod Cartwright Consulting, and Nigel Sarbutts, founder of freelance PR matchmaking platform The PR Cavalry.

In a speech made on behalf of the Impact 50 winners at the awards ceremony in London, in May 2025, Tim Reid, Director of Tim Reid Media, said:

“It’s a huge privilege to be here celebrating with all this incredible storytelling talent in the room. Huge congratulations to everyone here. Why do we all like being independent practitioners? In my view, because we can immerse ourselves in a business in a way no big agency can do. Here’s to the Impact 50 going from strength to strength.”

The winners were selected by a panel of 17 judges, including representatives of the sponsoring organisations and senior agency and in-house leaders. You can read more about the Impact 50 here.